Ensure BigCommerce Loyalty Program Email Delivery

BigCommerce retailers building customer loyalty programs depend on reliable email communication. Verifyr helps you deliver reward updates and exclusive offers to real, engaged customers.

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The problem

Many BigCommerce loyalty programs struggle with low engagement and missed opportunities because critical emails – like points updates, reward notifications, or birthday offers – fail to reach customers. If a customer signs up with a typo or a temporary email, they miss out on their benefits, leading to frustration and reduced program participation. This directly impacts customer retention efforts and the long-term value of your loyalty initiatives, making it harder to foster repeat purchases.

Integrating your BigCommerce store with a loyalty platform like Smile.io or LoyaltyLion means syncing customer data, including email addresses. If this data is riddled with invalid emails, your loyalty platform will experience high bounce rates, potentially flagging your account or reducing deliverability for all your communications. This not only wastes marketing spend but also undermines the trust customers place in your brand's ability to deliver on its loyalty promises.

How Verifyr solves it

Validate emails at signup for loyalty programs, ensuring every participant receives their benefits.

Clean existing loyalty program member lists to reactivate dormant or unreachable customers.

Improve deliverability of reward notifications and exclusive offers, boosting program engagement and retention.

Concrete example


# Example: Validate email before adding to loyalty program via BigCommerce API webhook
# This assumes a webhook sends customer data to your backend.

import requests
import json

def validate_email_for_loyalty(email_address):
    api_key = "YOUR_API_KEY"
    response = requests.post(
        "https://api.verifyrhq.com/v1/validate",
        headers={
            "Authorization": f"Bearer {api_key}",
            "Content-Type": "application/json"
        },
        json={"email": email_address}
    )
    return response.json()

# Example usage after receiving BigCommerce customer data:
# customer_email = "new_loyalty_member@example.com"
# validation_result = validate_email_for_loyalty(customer_email)
# if validation_result.get('valid'):
#     print(f"Email {customer_email} is valid, proceed with loyalty enrollment.")
# else:
#     print(f"Email {customer_email} is invalid, do not enroll in loyalty.")

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Frequently asked questions

How can Verifyr help my BigCommerce loyalty program?

Verifyr ensures that emails collected for your loyalty program are valid from the start. This means more members receive their points, rewards, and exclusive offers, improving program effectiveness and customer satisfaction.

Will this integrate with my existing loyalty platform?

Verifyr integrates at the point of data collection (e.g., BigCommerce customer signup) or by cleaning lists before they sync to platforms like Smile.io or LoyaltyLion, ensuring clean data enters these systems.

What if I have an existing list of loyalty members?

You can export your current loyalty member list from BigCommerce or your loyalty platform and use Verifyr's bulk validation service to clean it, removing invalid emails and improving future campaign performance.