Email Validation for GDPR and CCPA Compliance
Your marketing automation systems need pristine email data to ensure consent and privacy compliance. Verifyr helps you validate subscriber emails at the point of entry, avoiding potential fines and maintaining customer trust under GDPR and CCPA regulations.
The problem
Collecting unverified or inactive email addresses can seriously jeopardize your GDPR and CCPA compliance efforts. Storing invalid data not only inflates your database but also makes it challenging to demonstrate proper consent management. If a data subject requests their data, and you hold invalid or outdated contact information, it reflects poorly on your data hygiene and could lead to regulatory scrutiny and significant penalties, potentially reaching millions of euros under GDPR.
Many organizations struggle with the ongoing task of maintaining clean marketing lists, especially when integrating with platforms like HubSpot, Salesforce Marketing Cloud, or Klaviyo. Each unverified email represents a potential risk, from misdirected privacy notices to failures in fulfilling data access requests. Ensuring real-time validation upon signup or data import is crucial to prevent these compliance pitfalls and maintain an auditable record of consent.
How Verifyr solves it
Concrete example
// Example: Integrating with a marketing form
<script>
async function validateEmailOnSubmit(email) {
const response = await fetch('https://api.verifyrhq.com/v2/validate', {
method: 'POST',
headers: {
'Content-Type': 'application/json',
'Authorization': 'Bearer YOUR_VERIFYR_API_KEY'
},
body: JSON.stringify({ email: email })
});
const data = await response.json();
if (!data.valid || data.disposable || data.catch_all) {
alert('Please enter a valid, non-disposable email address for compliance.');
return false;
}
return true;
}
</script>